The Story of Turbans & Fashion
Five years, a second store, a few events, a lot of trial, error, voila moments and small successes later, we’ve now launched our online fashion store.
our belief
What women wear – the world can’t stop talking about it and weaving controversies around it. Women’s head-cover is perhaps the most discussed of them all.
For a head-covered woman, being able to make fashion choices that are respectful to herself, her culture and personal beliefs is a feeling that is liberating, to say the least.
We believe, what we wear is not just an expression of who we are as an individual, but also as a part of a larger society, our values and belief systems, and our role in the world around us.
We believe, it’s not a simple choice of “I will wear whatever I want”, but a more nuanced, thought-through choice of exploring and knowing who we really are, and staying true to who we are in everything we do. What we wear happens to be one of the things we do. What’s more important is how kind we are, how ambitious we are, or what we do with our precious gift of life.
We believe every woman should be empowered to do what allows them to be themselves, and be at peace with it.
Turbans & Fashion was created to bring high-quality fashionable products for head-covered ladies, without a large price tag.
From the very beginning, we listened to our customers’ kind feedback and took into consideration every single opinion, to make our products better. Lower prices, faster shipping, fashion advice – we have worked hard to deliver everything you asked for, without making any compromises whatsoever. In fact, we keep making our products better by testing our materials, embellishments and the finish to the extreme, to make sure that the product you get will last forever, and is not something that you will discard after a few uses.
Quality and style that last is our promise to you, and we are deeply committed to it.
Salute,
Welcome to Turbans & Fashion, the online store we have put together with all of our love, passion, empathy and dedication.
Creating best-in-class products is no easy task. In fact, it is a gruelling process of experimenting, making mistakes, learning from them, and eventually leading to unexpected success.
I first thought of starting Turbans & Fashion because I loved the freedom of wearing a turban and accessorising it with a scarf to complete the look I want. Over the last 5 years since starting, we have grown, we have been loved by our customers, and today, we are an online store run by a small team of my family, friends and myself, who are all equally passionate about the business and its mission.
In our online avatar, we hope to delight you as much as we always have. And as an additional step, we hope to be able to empower women to be themselves and express themselves in whatever way they want to, including the clothing choices they make. We promise to always listen to you and always find better ways to serve you. Stay tuned to our social media for more updates on fashion, life, dreams, fun and more. Together, let’s empower each other to be ourselves and live well.
Love,
Shaima Sakr
